Meet Alyce Leonard

My Story

Alyce Leonard, licensed aesthetician and permanent makeup artist

Helping Women Feel More Confident Through Permanent Makeup

Hi, I’m Alyce. For years, I worked behind a desk as an Accounting Controller. While I enjoyed the business side of my career, I never felt truly fulfilled. Deep down, I knew I wanted to build something of my own—something that allowed me to make a real difference in people’s lives while expressing my creativity.

I’ve always loved the beauty industry. Visiting my hairstylist and nail technician was something I genuinely looked forward to, and I often found myself imagining what it would be like to own my own studio one day.

Everything changed after I had my own permanent makeup done. The results weren’t just beautiful—they changed how I felt about myself. I felt more confident. I looked younger. I loved waking up every morning already feeling put together. In that moment, I realized I wanted to give that same feeling to other women. That’s when I knew I had found my calling.

Education First

I didn’t want to simply learn how to perform permanent makeup—I wanted to understand the skin beneath it. Before beginning my career in permanent makeup, I earned my Aesthetician License so I could better understand skin health, healing, and how different skin types affect long-term results. That foundation allows me to create treatment plans that are customized for each client instead of taking a one-size-fits-all approach. Education has always been one of my highest priorities, and I continue investing in advanced training to refine my techniques and provide the safest, highest-quality experience possible.

My Philosophy

Permanent makeup isn’t about changing who you are. It’s about enhancing what already makes you beautiful. Every face is different. Every skin type heals differently. Every client has unique goals. That’s why every procedure begins with a personalized consultation and treatment plan designed specifically for you. Whether you’re interested in brows, eyeliner, lip blushing, corrective permanent makeup, or advanced skin care, my goal is always the same: to create natural, balanced, timeless results that help you look and feel your best.

Beyond the Procedure

The most rewarding part of my career isn’t creating beautiful brows or perfectly balanced eyeliner. It’s seeing the smile on a client’s face when they look in the mirror and realize they feel more confident than they have in years. Knowing I played a small part in helping someone regain that confidence is why I love what I do. It never gets old.

Thank You

I know choosing a permanent makeup artist is a big decision, and I’m truly honored every time someone trusts me with their face. Whether you’re just beginning your research or you’re ready to schedule a consultation, I look forward to meeting you and helping you achieve results you’ll love for years to come. Thank you for visiting, and I hope to meet you soon.

— Alyce LeonardHelping women wake up confident every day

Ready to Wake Up Confident Every Day?

(704) 430-5369
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